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Amazon launching ad supported Kindle

I have to admit that I don't really get this. The Kindle is already really cheap in my opinion, so why release an even cheaper version?

Everyone I know who has a Kindle loves it and thinks it is an excellent e-reader, so I can't imagine why they've decided to launch a cheaper and arguably less attractive model.


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2 comments:

velocipede said...

Indeed. How about free books with adds in them instead?

robman84 said...

Doesn't seem like a huge incentive, but I suppose every little helps when margins are tight and spare-cash is tight.