I knew Henrik from his days at SoundCloud and met with him just a few weeks ago where he told me about his vision for music apps and his plans for his next company. As a general rule I don't share the content of these conversations with readers at Palm Sounds as they're often confidential, but as Henrik has put most of it in this post I think it's fair to say that it's out in the open now.
He's still looking for people to be a part of his vision for music apps in the future, so have a read and get in touch with him if it's something that interests you.
2 comments:
I find it interesting that the company he did his thesis with, Propellerheads, has made quite a shift towards accommodating musicians with some Audio Engineering background with recent versions of Reason. I mean, come on, full on SSL mixing board worship or what?
I get a sense of dismissiveness toward a whole stream of musicians, producers, and engineers who are trying to integrate the knowledge of recording real instruments with the also very real potential of virtual instruments, in particular the new wave of mobile stuff, which is often incredible...
Virtual ANS has proven to me that it is a wonderfully mysterious thing to take an image, manipulate it like a Photoshop painting, and utilize what is converted into an audio wave as part of a mix...but I for one sure as hell ain't throwing away my microphones, instruments, and outboard gear for the sake of allegiance to a Touch surface only future. Not a chance.
I want it all. Crazy and hard to figure out complex, simple and clean, dirty and pure, method and anti-method. Please don't set out on a Grail to dumb down the whole process of Music creation to a few slick gestures on a piece of glass...I think some of us view that as a bit like throwing the baby out with the bathwater.
Hats off to the developments you are sure to make make in the future. I am addicted to iOS, especially some of the new frontier stuff. But there is still a lot of great music to be made outside of the box...and I think it will always be valid to try to be inclusive of that "old" model...
What a difference a day can make! I reread the article, and clearly it has some very good, and relevant ideas pertaining to the clutter we can get in the process of making music on iPads (or anywhere else, for that matter...great reminder about working within limitations being a potential virtue).
I like to go through a bit of the creative struggle when putting ideas together, but like Lenberg, and probably every other iOS musician, want things to work flawlessly, and get out of my way...
I really believe that the future of iOS music production is going to be very surprising, collaborative, and capable of allowing musicians to get world class results out of devices that will hopefully no longer be considered merely toys.
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