Is it just me who can see the musical applications of this hardware?

Video description:

"Canopy is a Minneapolis-based innovative company made up of a dedicated and inspired team of people devoted to creating services and technologies that elevate mobile experiences. We make Sensus, the world's first app enhancing case — adding touch interface to the sides and entire back of your mobile device through patent-pending variable pressure technology."

I can see immense uses for this as an expressive musical interface that could work with loads of apps. Is it just me?