I went along to Open Music Media last night to hear Michael Breidenbruecker from RJDJ talk about how they started, where they're going and the whole concept behind what they're up to.
It provoked a very interesting debate around what stimulates people to like music and interact with it and people had very different views about how reactive music could be used and get consumers more interested in it. What was really interesting from my point of view was the discussion around how reactive music can work in the context of the current music business, and what space it can carve out.
It was also a great chance for me to talk to the RJDJ team about what they're up to.
I've posted stuff about their RJC1000 software before and it seems like the team are making some really interesting improvements to it in coming releases. There's a lot to look forward to with RJC1000 which is great as I'm hoping to get at least 1 scene out from Palm Sounds in the next month.
I think we can expect to see more and more innovation coming from RJDJ in 2010, and whilst this is no surprise as they've been innovative from day 1, it is going to be good news for artists and composers looking for a more interactive platform to engage with listeners
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